You may have noticed that I haven’t been blogging the past few weeks. This is because I’ve been doing a 3 week long Kid’s Camp through Mid-City Ministries. Forgive me. I’m back.
This brings up a good question. Which is more important, doing your nonprofit work or blogging about it? The temptation is to focus on doing the work and not worry about blogs, newsletters, social media, etc.
The problem is that in nonprofit world, you are dependent on donors to fund your work. If you don’t update donors, they won’t give and you won’t be helping anyone. It is kind of like which came first, the chicken or the egg?
In particular, since I have added blogging and social media to my fundraising strategy, I have seen a significant increase in our annual income as a nonprofit. This has not resulted in a ton of monthly supporters coming on (which is super important). What it has done is put our nonprofit on the top of people’s minds when they are ready to write one-time gifts.
How have you seen blogging help your nonprofit, ministry, project or cause? What’s your #1 blogging tip?