One Blog or Two?

Are you a solo nonprofiter? Perhaps you are a minister with few or no staff. Or maybe you serve the homeless but don’t have a lot of administrative support. Blogging is important for your organization, but it can feel all consuming.

Why Blog?
If you are new to blogging or thinking about quiting, let me encourage you. Most people will only come to your website once, never to return. If you blog, you give them a reason to return, again and again. It is essentially free marketing.

Also, blogging adds value to others. This can only help your cause. When you add value to others, it comes back around.

Lastly, though there are many other reasons, blogging gives you the opportunity to get ideas from others. Thinking about making some changes? Want to try something new? Try asking your blog audience for feedback and ideas. They will give it to you. 🙂

Personal and Company Blog
Currently I do my personal blog and my nonprofit company blog. It can be overwhelming trying to keep up with both. I’m trying to decide if I need to make a change.

It’s important to do my company blog for the reasons listed above. Afterall, people don’t donate via my personal blog. They donate via the company blog.

However, people connect best with people, not companies. Although my company blog is getting the most traffic, it has also been going longer.

One Blog or Two?
I enjoy posting to both blogs, however I’m questioning whether this is a good idea. It allows me to speak on a wide variety of topics that I am passionate about and to more people.

Perhaps one blog would be easier. Many pros suggest choosing only one platform. Then the question becomes which blog? I’ll outline pros to each below. Let me know what you think.

Pros of Two Blogs

  • I keep people coming back to the nonprofit’s website.
  • Free marketing for the nonprofit.
  • More likely to get donations for the nonprofit.
  • Allowing the nonprofit to help more people.
  • With my personal blog, I can connect with people that aren’t passionate about the nonprofit…yet.
  • I can serve people and add value outside of the vision of the nonprofit.
  • I can write regularly on most topics I am interested in, via both blogs.

Pros of One Blog

  • I can narrow my audience, which is what all pros suggest.
  • I can focus and grow one platform, making it bigger than either might be if I was trying to do two.
  • I keep people coming back to one site and can focus on adding value to them.
  • Less distractions.
  • Focus on the right people.
  • Be available to do guest posts on other blogs.

Which One?
So, if I were to do one, which one should I do?

Personal Blog Pros

  • People connect best with people. This is an important point.
  • I can connect with people that aren’t passionate about the nonprofit…yet.
  • Larger network. I can serve people and add value outside of the vision of the nonprofit.

Company Blog Pros

  • I keep people coming back to the nonprofit’s website.
  • Free marketing for the nonprofit.
  • More likely to get donations for the nonprofit. The company pays the bills. 🙂
  • Allowing the nonprofit to help more people.
  • It seems less self-serving. Though both will help others and help me at some point.
  • My vision is to continue my nonprofit’s vision longterm.

What do you think? Anything to add to my lists? Should I do one blog or two? Which one should I do? Why?

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